As CEO of Absolute Digital Media, a question that is often asked around the office is, how can we utilise user experience and make it stronger? As most people know, user experience is pivotal to the success of a business and their online presence, however, it can be possible to overcomplicate the design and have the opposite result. Here, we are going to give you our 4 simple steps to creating a stronger user experience with ease.
When looking to boost user experience, it is crucial that you begin by locating the weaknesses. This can be done through the use of tools such as Google Analytics to see when users have been exiting the site as well as the session duration for each of your users. This is showed to you in the form of a bounce rate and can allow you to see on which page of the site people begin to click off. This information can then help you to locate the elements that are causing users to click away and help you to devise a solution.
Once the pages have been located, it is crucial to pinpoint the elements that need to be changed to ensure a successful website such as the content on the pages and the sites overall design. If the weakness that is located appears to be a usability issue, it is vital that this is addressed before changing various components, such as content, as this will need to be formatted to fit the overall page design.
Due to recent changes in Googles algorithm, it is crucial to remember that updated content is key. If your content does not have the information that is required or is of a high word count, this can lead to users not wanting to read and clicking off early. This is something that is of particular importance when it comes to the implementation of Mobile First Indexing as users want information quickly, in a format that works for them.
Finally, another essential element that may be of weakness to you is the overall loading speed of your site. It is said that 40% of people will click off a webpage when it takes more than 3 seconds to load. This could lead to a decrease in the number of overall conversions and could lead to a decline in the number of people using the site.
The overall speed of your site can be improved in a number of ways, one of which is to reduce the number of pop-ups and ensure that the basics of your site design are working as they should be.
Devise A Solution
It is important to ensure that any content that you make is fit for purpose. This is crucial as this will ensure that your design element works as intended. Content is king when it comes to the creation and overall usability of the site. It is vital that the overall information a is as clear and concise as possible to ensure that your users can navigate your site efficiently.
If the sitemap of your site is confusing with complex information architecture, this can lead to the bounce rate of your site being exceptionally high. With a simple to use information architecture layout, you can have all your information in an easy to find layout capturing the attention of your audience.
In order to have a successful information architecture, it is important to be aware of not only the intent of your business but also user intent. This is vital as this will guarantee that your content and the overall structure of your site caters to your target audience. If this is organised incorrectly or has any inconsistencies this can be detrimental to the success of a site and can lead to your online presence being affected as a result. The importance of information architecture, as well as the effect it can have on user experience, is often overlooked and therefore it is something to be considered.
To capture the attention of the audience, it is fundamental to make sure that you get the level of engagement that you need. This is important as this will help your site to rank and ensure that it is fit for purpose across multiple different platforms.
Another way that you can ensure that you capture your audience is through the use of an effective social media campaign. This can be achieved by having a unique strategy, as well as hosting your very own interactive competitions to boost engagement. This ensures that you are retaining the attention of your audience, whilst boosting your results.
This is beneficial from an SEO perspective as this will encourage the algorithm to see your content as current and thus ranking your site higher in Google SERP’s. Although this is not guaranteed, increased user experience is highly beneficial to the overall ranking of the site as well as the number of monthly visitors.
Finally, it is crucial that your website delivers in the promises that it makes. The site should contain clear and concise information that is fit for purpose and highlights the USP’s and other benefits of your product or service. Not only is it important that this information is present, but it is crucial that it is presented in an aesthetically pleasing format.
If you have large amounts of content with minimal imagery to break it up, you run the risk of losing the interest of your reader as well as hindering the overall look of your site This is something that should be discussed from the beginning and should be combatted by adapting the length of the content.
For more information on how you can boost user experience and engagement, get in touch with a member of my experienced team at Absolute Digital Media, today!