While there are several different ways to optimise your site, it is important to understand exactly what elements you need optimise. Here, we’re taking a closer look at the top things that you should be doing for localised SEO for the best possible results.
1. Optimisation Is Key
When looking to combat the growing challenge of local SEO, there is nothing more important than optimisation. Not only is it vital that the right keywords are being targeted, but there are elements such as newly written content and Google My Business optimisation that all help to ensure that your campaign is a success. With tools such as a content gap analysis and audits, you can have the best possible results from your campaign without much change. This should be of high importance for your company as there are over 63,000 searched per second per day which could equate to a significant boost for your companies visibility.
2. Google My Business
Another key element to local SEO is the utilisation of internal elements such as Google My Business. Platforms such as Google My Business are becoming increasingly important due to Google beginning to internalise their content. Due to the fast-paced nature of local SEO, it is important to ensure that the location of your business is optimised throughout your Google My Business listing. This is so that it will appear when the search term ‘near me’ is used and will ensure that you are targeting the required audience. This is a strategy that is sure to put you above the rest when looking to grasp local SEO as many businesses are yet to utilise this tool to its full potential. With an updated Google My Business profile, you open up the possibility of leads not only through your online presence but also enquires through the phone with the relevant contact information. This will also help to put you above your competitors as studies have shown that 56% of business have not utilised this feature.
In addition to this, the imagery that is used within your profile can also help to generate leads, this is in part down to the advertisement that you are creating for your business. Therefore, it is vital that the images are of the highest quality and show your business in a positive light as this can be of a benefit to your business in the long term.
3. Decrease Site Loading Times
A sure-fire way to optimise your site is through decreasing the loading time. This is a vital part of localised SEO as this ensures that users who visit your site are able to access the site as quickly as possible. Studies have shown that if a site takes more than 3 seconds to load, 40% of people will abandon the page. This can have a profound effect on the overall bounce rate of your site and could have a negative effect on the rankings as a whole.
In order to accommodate traffic that will be generated to your site through local SEO, it is vital that your user experience is optimised to the fullest. This will ensure that your target audience can get the information that they need when they need it. This can be done through simplifying the overall design of the site through the HTML and CMS that is used, ensuring that there is a significantly shorter time frame when loading the site.
4. Audience Over Search Engine
Although it may seem challenging to think of the audience before prioritizing optimisation for a search engine, it is crucial that you do so. If the content is optimised for keywords but a natural variant is used such as car servicing in Chelmsford, this will help to ensure that the content flows as well as being easy to read for the selected target audience. It is important to ensure that the titles of your posts are optimised with the relevant keywords also as this will help to ensure maximum payoff from your optimisation efforts.
5. Optimise Meta Descriptions
Another key element to optimising for local SEO is the optimisation of the meta descriptions. When creating these meta descriptions it is vital that the location that you are in be featured. This will not only help you to rank for this location but it will also optimise this snippet of content to cater to voice search when users look for businesses near me. In order for this to be fully optimised it much have a 160 character limit as well as optimised keyword insertion. This winning combination has been proving to increase click-through rate by up to 36% helping to expand outreach and generate both organic traffic and potential conversions.
6. Link To Relevant Sources
Another way that you can increase the E-A-T ranking on your site and boost the authority is through linking to relevant sources. It is crucial that these are not only relevant to the field that you are in but also ensures that it has a large amount of authority itself. This is crucial as this will help with rankings overall due to the E-A-T metric favouring reliable content. By having links to these sites that also contain relevant information, you can ensure that you all of the backlinks from your site are as relevant as possible.
7. Mobile Optimisation
Since the introduction of Mobile First Indexing, the need for mobile optimised content has become more and more prominent. This means that web design has to be adapted to ensure that user experience is at the forefront. In addition to this, the content that is written has to be adapted to ensure that it is fit for the site design as well as ensure that it is optimised for a mobile audience. This is due to large chunks of content on a mobile device not lending itself well to overall user-friendly design. This is significant, as it will help to increase overall rankings for your site across multiple different platforms, the early signs of this shift to mobile optimised content can be seen in recent statistics that found that 50% of mobile search is aimed at local business, making this crucial for your business to aim towards as you could be losing out on a large portion of your target audience as a result.
8. Optimisation Of Voice Search
Voice search is becoming a key element to consider when optimising your online content. Whether this is through creating content that is more conversational or targeting more natural keyword variants this has meant that the entire process has had to adapt to achieve the same results as in years past. This is in part down to the implantation of devices such as Google Home and Alexa as well as the Google Assistant on Android devices. In order to optimise your content to adapt to voice search functionality, it is important to ensure that the content that is written is optimised with local keywords and search terms, as well as being conversational to help to improve overall optimisation and ensure that the content appears under the relevant keywords this is due to 46% of voice search users looking for local businesses daily.
For more information, get in touch with a member of our expert team on 0800 088 6000, today!