How Do Algorithm Updates Change SEO?

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With multiple algorithm updates each year, SEO is constantly changing. However, as a result of so many updates, it can be difficult to keep on top of the latest changes and how these affect SEO, your website and more. While it is easy to look online at the latest updates, it can be challenging to dictate how this can impact your sites rankings in the SERPs. So whether you decide to tackle this mammoth task alone or use an SEO Essex service to give you a hand, I’m taking a closer look at how some of the more recent algorithm updates have changed SEO.


Effecting Rankings

Whenever Google algorithm changes are implemented, it is unclear how this will impact each site’s rankings. With updates such as RankBrain (Oct 2015) focusing on the language of the content that is being created and Hummingbird (August 2013) focusing more on the conversational search tone that is beginning to be used, these updates can vary greatly Staying on top of these algorithm updates can help ensure you remain at the top of SERPs and ahead of your competitors, helping you to remain at the forefront of your industry. In turn, this will help to further establish your brand.


Changes To Content

Although not always the case, content is often an aspect that will need adapting following a Google algorithm update. One of the most common examples of this is the Panda algorithm update, which took place on 24th February 2011. This algorithm update specifically targeted websites that contained low quality and ‘spammy’ content. If your content is found to contain this type of content, you may be penalised. This can lead to a sudden drop in search rankings.


Effective Backlinks

When implementing SEO techniques, it is important that every organic backlink you gain is as effective as possible. If this is not done properly, you run the risk of being penalised by the Penguin Algorithm update (April 24th 2012). This means that backlinks must be updated and monitored on a regular basis in order to ensure that they are as relevant as possible. This can be done by checking the inbound links to your site.


Search Types

While there have been countless Google algorithm updates that have been targeted to search results, one of the most noticeable updates is Hummingbird, which was implemented to ensure search results remain as relevant as possible. This meant that content would have to be optimised to match multiple variations of keywords rather than specific matches. In order to avoid being penalised, the content and the keywords included within that content should be as broad as possible to maintain relevancy.

With all this in mind, it is as important as possible to ensure that you avoid being penalised at all costs, so you should keep track of the algorithm updates and ensure that you are redoing your content to adapt to it. It is important to adapt your content as Google’s algorithm changes as well as the needs and wants of your target audience as this will help to ensure that every piece of content is as beneficial to your target audience as possible.