As we approach the end of the first month of 2019, it may be time to think about your SEO campaign and what you need to know for the New Year. By setting SEO goals for your year, you can implement a suitable and effective strategy. To help you with this, we have created a comprehensive guide to SEO and what you need to know for 2019. Let’s take a closer look, below.
Keep An Eye Open For Trends: Videos
Videos are becoming an incredibly important part of SEO and are in fact making up a lot of online traffic. Therefore, in 2019 integrate videos into your digital marketing campaign in order to get ahead of your competition and keep up to date with the latest trends in the digital world.
With YouTube being the 2nd largest search engine globally, this year may be the time that you tap into it, especially as the platform is growing at an incredibly fast rate. Many people now go straight to YouTube when searching for something and skip out Google. Therefore, as part of your strategy this year, create content and optimise content for this search engine because, in turn, these viewers will become visitors to your website and then customers.
As well as utilising YouTube to the best of your ability, another video trend that you should keep up to date with is embedding video content into blog posts. From doing this you will be giving your users what they want, in addition to adding further information about your blog topic. This will result in your users staying on your website for longer, which will ultimately please Google as you increase user experience.
Content Is King
It is important to remember that in 2019 content and links are still key in your campaign. You need excellent content if you want links, which you need in order to rank on page one. Google has recently said that links and content are the factors affecting the first and second positions when you rank on Google. The base of SEO in 2019 will continue to be quality content and links, which is why your content marketing campaign needs to be strategically thought through.
In order to make your content good, it is important that you keep up to date with Google’s algorithm updates, such as E-A-T and the Medic Update that were both released in 2018. These are ways to optimise your content in ways that Google want in order to reach a higher ranking position. After all, one of the key ways to reach the top position is through good user experience, so you need to ensure that you write content for the user, opposed to Google.
Include visual content, such as embedded videos, as this is a trend that is growing at a fast rate. In fact, 2019 should be the year that video content experiences exponential growth, especially on social platforms such as Instagram.
Keep Up To Date With Algorithm Updates
As briefly mentioned above, it is essential that you keep up to date with Google’s algorithm updates if you want to rank high. The E-A-T guidelines that were announced in 2018 meant that content now had to be written with expertise, authoritativeness and trustworthiness in order to get ahead of competitors. The Medic Update had a profound impact on sites predominantly in the healthcare sector, and the only way that these sites were able to recover was through writing better quality content, that was more relevant and engaging for the reader. It was emphasised in this update that content was to be written for the user and not Google.
Algorithm updates from Google occur between 500 to 600 times a year. Therefore, it is important that you are aware of where you are ranking and keep an eye open for any changes. Especially as 2019 has already had a rumoured update from Google, which is yet to be confirmed.
Optimise For Voice Search
One of the new big things in SEO is voice search, so you need to make sure that you optimise for voice search. So, how do you optimise for voice search?
Firstly, it is vital that your content ranks high in search results on Google. In addition, it is beneficial if your content appears in a featured snippet, due to Google’s algorithm. Finally, in your content make sure that you include both a question and an answer because then your content is more likely to be picked up by Google.
Encourage Feedback From Your Clients
Comments on your blogs from your clients will, in fact, help your rankings as Google started blog comments because it shows that your site has an active community. Google actually stated that the comments on site are better for engagement for SEO, opposed to moving to social.
Featured Snippets Are Great
By now it is probably common knowledge that getting your content to appear as featured snippets is the ultimate goal. But, how do you achieve that?
It all starts with finding keywords that have a featured snippet as well as keywords that you rank for already. This is because, if you don’t rank in the top 10 then you aren’t going to get a featured snippet spot. From these results, the next step is to create ‘snippet bait’, which is a word block of 40-60 words that has been designed to rank in the spot of a featured snippet. The final thing you need to do is to make your content for other types of featured snippets, such as paragraph snippets, which are the most common type.
So, there you have it, a comprehensive guide to SEO what you need to know in 2019. If you would like further information regarding SEO and a marketing campaign, don’t hesitate to get in touch with a member of our expert team who will be more than happy to help you on 0800 088 6000, today.