The increasing commercialisation of Christmas has created a goldmine for eCommerce businesses. According to reports, last year saw £19 billion spent by the British public on products and services that relate to the festive period.
Over the last few years, we have also seen a substantial shift in the way customers purchase their desired items. Between the years 2011-2016, the number of people buying products from online stores rose from 7.9% up to 25% of the market share.
So, how can you make sure your business is adequately positioned to sweep up the extortionate amounts of money circulating this time of year?
Here are the three most effective ways I believe can help maximise your chances of overseeing a productive and ultimately profitable Christmas for your business.
Create Christmas Specific Landing Pages
Any landing pages need to be optimised to take into account key words and phrases that are more prominent during the Christmas period. It’s vitally important that you conduct extensive research over the terms that are likely to propel your website into the higher reaches of Google’s search listings.
Your pages will also need to be designed in a way that aims to capitalise on the spirit of Christmas. This means any graphics, images and banners should be created around concepts that are synonymous with this time of year.
Write Christmas Blog Posts
Content is one of the most important components behind any successful SEO strategy. This is even more prevalent during Christmas, since the level of advertisement increases significantly. You need to write high-quality pieces of writing that incorporate any key terms that are geared towards the festive season.
One of the most effective blog posts you can put in place would be something that highlights the best Christmas products to buy this year. You can use this piece of writing to increase the likelihood of Google associating products you sell, alongside key words that could trigger your site within search listings.
Promote Yourself on Social Media
It is of paramount importance that you use both social media and email marketing effectively during the Christmas period. This is the quickest and most efficient method of advertising your brand within the market place and will help encourage people to purchase from your website.
You can take a customer-centric approach with emails, in order to publicise any deals or offers that you believe would interest each individual the most. In the case of social media, you have can create an interactive platform with your target audience and implement some create flair around the image of your business.
Unless you are well prepared, Christmas can either make or break your business credentials. There is a larger audience to entice and more advertisement to compete with, which means only the most SEO savvy individuals are likely to make a sizable impact within the market place.
At Absolute Digital, we have a working knowledge of ever y single element needed to maximise your brand and increase the chances of sales. If you would like more information about how we could help your business thrive during Christmas, then get in contact with us today.