How To Improve Your Site’s Performance In 2019

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I think we can all agree 2018 has been a pretty tumultuous year when it comes to all manner of issues that surround digital marketing, especially SEO. New algorithm updates, content metrics and platform priority changes have all been implemented, challenging websites to really up their game in terms of their quality, functionality and optimisation.

If you’d like to know how to get an edge over the competition next year, we’ve culminated a guide with some top tips on how to improve your site’s performance in 2019.

Computer with statistics

Make Your Website’s Speed Quicker

A website’s speed is now more than ever of paramount importance when it comes to its overall performance. Users’ attention spans are lower than they’ve ever been before, which means you’re going to have to reach their lofty expectations, otherwise risk falling down the rankings.

Here are the hard facts as provided by entrepreneur Neil Patel, 47% of web users expect a page to load within 2 seconds or less, and a further 40% of site visitors will completely abandon a website should it take longer than 3 seconds to load.

Now we understand, those are pretty aspirational speeds to reach, however there are a number of resources online that you can use to improve your website’s loading time, the most notable of which is Google’s PageSpeed Insights tool.

Here, you can enter one of your web page’s URLs and the application will provide you with a series of suggestions as to what features of your site might be slowing it down.

Optimise Your Website For Mobile

As you would have undoubtedly already known Google introduced a mobile first index into its algorithm as part of its ever continuing efforts to make to make websites more mobile friendly. This was in an attempt to reflect the fact that the majority of its search enquiries now come from mobile users opposed to desktop.

For this reason it’s crucial that you optimise your site for mobile use to ensure that it maximises its potential in 2019. You can do this by changing just a few of your site’s key components that may be hampering mobile visitors when they attempt to complete an action on your website.

The first and probably most important step you should take, is to rejig your website’s design so that mobile users can easily navigate it. Adjust the size of the typeface which appears on your webpages to around the 10 pixel figure, also redesign any call to actions you might have to be 45 by 45 pixels in size, these minor amendments should make a user’s experience on your site much more enjoyable.

Uninstall any Flash plugins which appear might on your site, as many of these effects will be lost on mobile visitors as they can’t all be viewed on mobile.  To render your website so that all devices can experience the same functionality on it, instead adopt HTML5, the mark-up language utilised for structuring universal content on the internet.

Refresh Any Existing Content On Your Website

The most efficient and effective method of bringing organic traffic to your website is through the use of content marketing, specifically regularly updated blogs, web pages and articles. The fresher the content that appears on your site is, the more frequent a search engine’s web crawlers will look at it, which means you have the potential to achieve higher web rankings.

A web crawler ‘indexes’ a site according to a number of different algorithmic factors, every time you update a piece of content on your website they have to re-evaluate those very factors again, opening the opportunity for your website’s rankings to be boosted.

To give you an insight into just how important updating and uploading new content to your site can be, marketing software company, HubSpot revealed that website’s who uploaded 16+ new blog posts per month, got almost 3.5x the traffic compared to sites who only published 1 blog per week.

That same study revealed that a company should aim to upload over 400 new pieces of content to their site over the course of the year, as both B2B and B2C companies received more traffic when they hap published 401+ blog posts.  As evidenced by the table below.

Website Traffic Table

Source: HubSpot

Reduce HTTP requests

Every external resource that has to fetched on your site effects its performance in some dimension, specifically if it comes from a HTTP or HTTPS web address, for this reason, its best to limit the amount of these requests. You can do this by making some modest alterations to your website’s functionality.

The first amendment you can make is to connect your CSS and JavaScript frameworks, by doing so you’ll create one master file which will prevent your site from having different files to perform different tasks. The next step would to replace any images that appear on your site with CSS coding. When your site was in its initial design stages, the developer likely would have implemented standard image files because it was easier, however by doing so they were harming your site’s overall performance. By replacing these with CSS you should see an immediate improvement in your website’s operation.

I hope that these three tips will serve you well in the New Year as you look to get the most out of your site’s performance in 2019. For more information, get in touch with Absolute Digital Media, on 01245 287 864, today.