So, you want to increase your blog traffic? If your blog is not generating the amount of traffic you hoped it would, there’s a few ways you can increase the number of users visiting your blog with technical SEO.
What Is Technical SEO?
Before delving into how you can increase your blog traffic with technical SEO, you need to know what it is. Simply, technical SEO relates to everything that could potentially impact the performance of your blog. When it comes to crawling and indexing content, it’s crucial that your blog has a strong technical SEO foundation.
How Do I Increase My Blog Traffic With Technical SEO?
While it sounds complex, increasing your blog traffic with technical SEO is easy from ensuring that your sites architecture is crawl-friendly, to optimising your site.
Optimise Your Site
Google wants to provide all its users with the best possible experience, which is why it is important to consider your sites loading speed when wanting to increase your blog traffic. In a blog post, Google revealed that: “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.” As a result, site speed was introduced as a web search ranking factor in April 2010. Websites that did not comply with the new ranking factor were penalised.
Opt For A Responsive Blog Theme
When increasing your blog traffic with technical SEO, you will want to make sure that your blog is mobile friendly as you may be missing out on hundreds of thousands of visitors.
As a result of Google rolling out mobile-first indexing in March 2018, this is more important than ever. In a blog post, Google Stated that:
“Our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
This can be achieved by opting for a responsible blog theme that adapts to the size of the device your blog is being viewed on.
Your website’s hosting service is the engine that drive users and engagement to your blog and, as a result, should not be compromised on. In order to increase your blog traffic, you will want to make sure that your hosting service is secure. If your website’s hosting service is not secure, its performance is likely to suffer. Some of the best web hosting companies include SiteGround, iPage and BlueHost.
Design A Crawl-Friendly Site Architecture
The next step to increasing you blog traffic with technical SEO is to ensure that your sites architecture is crawl-friendly. To ensure that your site is crawl-friendly, you want to consider how long it takes to find a piece of content on your blog. If it takes more than 4 clicks, then Google’s spiders will take much longer to crawl your site. In turn, this will delay the time in which your content can be indexed. To ensure that your content is indexed as quickly as possible, you need to categorise your content.
Remove Duplicate Content
With user experience becoming a major factor in Google’s ranking algorithms, it’s important that you consider how the usability of your website and content could impact your search engine rankings. In order to make sure that your blog is east for spiders to crawl and index your blog, you need to remove any crawl errors that may prevent the search engine to do exactly that. While there are several different types of crawl errors, one of the most common is ‘not found’ which can appear as a result of incorrect or broken links. Whether or not your site currently has any crawl errors, it’s beneficial to keep up to date with your Search Console account to resolve any that do appear as quickly as possible.
In addition to removing any duplicate content that is on your site, you want to make sure that your blog follows Google’s Search Quality Evaluator Guidelines which “primarily cover Page Quality (PQ) rating and Needs Met (NM) rating; however, the concepts are also important for many other types of rating tasks.”
The guidelines state that:
Common helpful or beneficial page purposes include (but are not limited to):
- To share information about a topic.
- To share personal or social information.
- To share pictures, videos, or other forms of media.
- To express an opinion or point of view.
- To entertain.
- To sell products or services.
- To allow users to post questions for other users to answer.
- To allow users to share files or to download software.
By ensuring that your blog content follows these helpful guidelines, your pages with receive a greater quality rating.
For more information about how you can increase your blog traffic with technical SEO, get in touch with a member of our expert team at Absolute Digital Media on 0800 088 6000, today.