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Why Are Keywords So Important To SEO?

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Keywords are an age-old trick in SEO that ensures that helps to ensure that all content is fully optimised and ready to land on the screens of users across the globe.  With multiple different techniques that are used to implement all kinds of keywords, including longtail keywords, it is important to understand the importance of inserting these. Here, we’re taking a closer look at whether keywords are important to SEO.

 

Algorithm

Although these are different depending on the search engine that you use, the Google algorithm changes frequently. This is important to note as algorithm changes such as Panda and Penguin can penalize you if your content looks keyword heavy. Due to this, it is important that you carefully consider the ways how you can insert your chosen keywords into your content. This will help ensure that neither algorithm detects your content as spam.

The algorithm for Google, Bing and other search engines are significantly different and will continue to change as technology develops. Therefore, it is important to ensure that you are aware of the algorithm changes before they happen and have a good understanding of their impact.

 

Relevance

It is also important to ensure that the keywords you use are as relevant as possible. Tools such as SEMRush and Google Keyword Finder can help ensure that each piece of copy that is written contains the relevant keywords required to target your desired audience. In turn, you can rest assured that your online presence will bloom.

Top tip: Undertaking a keyword gap analysis is a crucial part of a successful SEO campaign, as it allows you to check what keywords your competitors are ranking for. With this information, you can compare your positions to help ensure that you come out on top when compared to your competitors.

 

Influence

The more relevant the keywords are that you use, the more likely you are to increase your search rankings in the Google algorithm. However, keywords are subject to change depending on what people are looking for. Therefore, it could be beneficial to you as a business to check the rankings of your keywords on a regular basis in order to ensure you remain at the forefront of your industry. Here at Absolute Digital Media, we will do the hard work for you. We offer multiple packages to help you to get the most out of your website and our experienced team will implement the relevant SEO tactics to ensure we generate the best possible results.

With all this in mind, keywords are more important than ever within the world of SEO as this will help to ensure that your content is favoured within the algorithm more than a website that has not added relevant keywords and this will help you with your sites overall ranking. Remember to pick your keywords carefully and optimise them to the fullest. Good Luck!