How To Prepare Your Site For The New Year

Posted on

The New Year is on the horizon meaning that it is time for us to begin thinking about how we are going to enter 2019 with our sites. So, start the year as you mean to go on, with a site that is up-to-date and ready to bring in plenty of revenue. At Absolute Digital Media we are going to take an in-depth look at how to prepare your site to create a spark in the New Year.

Fix Current Site Errors  

What better time to give your site a ‘clean up’ than going into the start of a fresh year. So, we recommend that you start by fixing any site errors that may have occurred on your site – these happen to everyone. Maybe you have deleted a page, didn’t link something the correct way or even deleted a post; all of these can affect the running of your site and appear as an error for your users.

As you are probably already aware, content and your site should be pleasing for your user, in order to generate good user experience and in turn assist your site in ranking higher on Google.

Fortunately, any of these issues that you may already have on your site can be resolved easily. If you have any broken links, by using plugins such as ‘Redirection’, these links from deleted pages can be fixed.

Therefore, review your site and establish the site errors, so you can implement a plan to repair them and optimise your site’s rankings.

Create A SEO Strategy

What better way to start the New Year than with a new SEO strategy to enhance your results on search engines. SEO is forever developing and changing, so it is essential that you review and renew your strategy regularly in order to keep on top of any updates.

So, how can you do this? Simply update any Meta descriptions and titles for each page and post that you have. By refreshing/rewriting your on-page content and blogs, you can implement keywords which in turn will also help with the ranking of your site. In addition, so will writing content that is in line with the latest algorithm updates, such as E-A-T Metric, that looks at the expertise, authority and trustworthiness of a piece of content and ranks accordingly. Good quality, engaging, knowledgeable content that has been written with the user in mind will help your site to succeed on SERPs.

Analyse Your Site’s Performance 

Although it is beneficial to keep an eye on your website’s statistics each month, at the end of the year if you look at the overall performance success, you can see which months did better than others and review any changes that were made during months that either weren’t as successful or that were better.

It is important that you understand and know what is working well and whether the site is easily accessible for users, which pages they tend to spend more time on and why this might be the case.

You need hard data or what is working well so that you can make appropriate changes. For example, if you believe that Google Ads is sending users to your site, however without actual evidence that this is the case, you would in fact be wrong.

Some areas that you are investing money and time in might be unsuccessful, so it is crucial that you crack down on what is working and what isn’t.

Review Your Pages

As previously mentioned the content on your site is immensely important and must be relevant. Therefore, review your pages to determine whether this is the case or not, as you may need to add different prices or services that you offer in. Keep your content fresh and up-to-date, because when users visit a site they want to see an active site, not one that has been left.

Update WordPress

WordPress and even plugins frequently release updates, so it is vital that you keep up-to-date with these, to ensure that you are using the latest version. New updates can include additional features that could assist you and your site, as well as innovative security patches.

You Must Run Security Checks

Security checks must be regularly run and shouldn’t be something that you forget about. Prevent the chances of being hacked, by keeping on top of your security and updates.

In addition to this, it is a sensible idea to have a backup of your entire database and files in case something goes wrong and you require a fall back. Once you have backed up your data etc, we advise that you then install a plugin.

Have you heard of an SSL certificate? Well if you haven’t, if you own a website, then these certificates are becoming standard for the industry. Therefore it is important that you install one as it will show that you are trying your utmost to protect your site’s users.

In order to ensure that your site is protected, you need to regularly change your passwords on your website account and admin.

Look At Your Site’s Navigation 

When a user visits a site, they want to easily move around your website to find certain pages. If your users find it difficult to navigate around your site, they will leave, which in turn will have a profound effect on your site’s user experience. Ultimately, this will reflect in your site’s ranking on Google.

Therefore, in order to avoid this, ensure that navigation is clearly laid out and that the pages load quickly.

What’s more, if you add a strong call to actions on your site, it not only helps the user to navigate around your site, but is also gives them directions to follow.

As you can see, there are a number of ways for you to prepare your site for the New Year, in order to get the most out of 2019. Keep your users in mind at all times, and make appropriate changes to keep up-to-date with updates from Google, so your site can achieve excellent SEO. For more information or any assistance in doing this, don’t hesitate to contact a member of our expert team on 01245 287 864, today.