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Preparing Your Website For The Holiday Season

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With the holiday season right around the corner, there is no better time to ensure that your site is up to date than now. From updating your site management, to altering your keyword targeting, have you considered what you can do to ensure that your website generates the optimum number of conversions this winter? Whether or not you are web and SEO savvy, there are several small changes you can make to your site to ensure it remains fresh. Take a look at my proven tips, below.

 

Fix Your Site

When preparing your site for the holiday season, it is important to ensure that your site is fully prepared for the influx of people visiting your site. Before the big rush, make sure that your site runs at a suitable speed. This is to ensure that users are able to access the pages on your site they want to visit at the click of a button.

However, beware that changing the mechanics of your site before the holiday season begins, you may run the risk users experiencing bugs or glitches on your site. During such a crucial time of the year, it is important to ensure that these are ironed out to avoid a noticeable decline in revenue. Due to this, I recommend that you go through your site to ensure that each element is working to the optimum performance to ensure that it is able to accommodate the rush. If you decide to use an SEO service to help optimise your site, it is vital to have open communication with them in order to ensure that you get the most out of the busy period.

 

Theme

Although this may seem like an insignificant detail when it comes to preparing for the Christmas period, a site theme has the ability to boost the number of lead conversions. By making the theme eye-catching, you are able to ensure that you capture the attention of your target audience. A simple change of banner or adding a few Christmas-themed images to your site can help ensure that your business remains at the forefront of the industry.

 

Optimisation 

With Christmas just around the corner, it is likely that you will be expecting a boost in sales in the coming months. To ensure that your website is prepared, I suggest ensuring that your site is fully optimised. This involves conducting further keyword research to ensure that your site is seen. Taking a closer look into what phrases to use to target your pages is a great place to start and can help you determine what content to add to your site. Targeting keywords that are relevant, but are not swamped with businesses competing for people to buy their products and services, is the best way to ensure that your site generates sales this Christmas.

Ensuring that your site meets all of the needs and requirements of your audience is vital year-round, not just at Christmas. By taking these points into consideration, you can be confident that your site will rank at the top end of the leaderboard this December.