When suffering a sudden drop since algorithm changes, there is no set way to recover. With the new medic algorithm update focusing on the expertise, authority and trust of your website, it is more important than ever to adapt to these changes – and fast. Here, I’m taking a closer look at some of the ways that you can recover from these changes should your site suffer.
Track Down The Algorithm
When your site has been affected by an algorithm change, you will notice an instantaneous difference to your sites rankings. On some occasions, it can be difficult to track down the algorithm that has affected your rankings, as search engine giant Google does not always reveal what has been changed straight away.
Once you have tracked down the algorithm changes that are causing your site to drop in SERPs, you can set about revising this damage and how to better optimise your site.
However, it is important to note that this can be a challenging feat. If you are not using an SEO Essex service and decide to do it in-house, fixing your site can take a considerable amount of time. When an update occurs, it is always advised to act quickly in order to avoid prolonged damage to your online presence.
By staying ahead of the game in terms of knowledge, you can ensure that you avoid your content looking overly crowded with keywords. Not only does this reduce the risk of being penalized by the Google Penguin or Panda update, but this will minimise the impact of later updates.
Keeping up to date with the latest Google algorithm updates can be difficult, especially when rumours start to spread that a change has taken place. Looking online at various marketing websites and following industry leaders on social media is the best place to be to remain in-the-know at all times!
Utilise Search Engine Optimisation
When helping to rebuild a site, it is crucial to use SEO to your advantage. By really homing in on the keywords and optimising your on-page content, you can increase the amount of organic traffic coming to your site and slowly rebuild the reputation of your site. By conducting a content gap analysis, you can ensure that you are targeting the most relevant elements of your site.
With all this in mind, there is plenty for you to consider when recovering from an algorithm change. Has your site been affected?