When it comes to being found organically online, your chances are slim without the implementation of proper SEO techniques. To help ensure your web design is fit for SEO, I’ve put together some top SEO tips to consider when designing your website.
1. Content is king
One of the most important aspects of SEO and web design is the use of great quality content. The purpose and aim of your website is to produce content that is both well-written and tailored specifically to your audience. When it comes to writing good quality content that ranks, it’s important to include keywords and phrases throughout the text of your website. Use a keyword generator or focus on a keyword that applies to your business and place it strategically throughout your website. Remember not to overuse your keyword just for the sake of it. Not only will it look unappealing, but Google’s clever algorithms will penalise you for overusing a keyword, and since the aim is to rank higher, this is something you want to avoid at all costs.
The navigation of your website helps to communicate clearly to both your users and the SERPs what your website is all about. You need to ensure your navigation structure is clear and easy to follow. It needs to be user-friendly yet allow the SERPs search with ease, allowing them to easily associate related topics together. Another tip is making sure your navigation elements are crawlable. You can ensure this by creating them in text and you can incorporate useful keywords.
3. Avoid Flash
Flash still and will always have its place on the internet, but when it comes to clever SEO, it’s pretty much a no-go. There is one simple reason for this; search engines, unfortunately, can’t read it. It will, therefore, affect your page load speeds which again will have a negative effect on your rankings and bounce rate, so it’s best to avoid when possible.
If you’re interested in finding out how a website designed with SEO in mind can help your digital marketing strategy, then get in touch with me today.