If you haven’t yet utilised social media to market your business, there’s never been a better time to start. Social media marketing is the process of building awareness about your business, your products and services through the many social media channels on offer. The goal is to drive traffic to your website, increase the visibility of your product or service and find more customers via more social media followers.
There are over 1 billion active users on social media’s biggest platforms: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin. It’s the perfect time to grow your business with an effective social media marketing strategy. Here’s what social media marketing can do for your small business.
1. Improve customer relations
According to research, approximately 72% of customers will make a future purchase of a product or service after they have engaged with the business on Twitter. Twitter provides your business with an opportunity to build relationships with not only your customers, but with businesses and communities you are interested in. With the use of advanced features such as Twitter search and lists, improving and building customer relationships online is easily possible even with a smaller team.
2. Increase your reach
A smart social media marketing strategy can drastically increase your reach. Thanks to applications such as targeted ads and sponsored messaging from platforms like Facebook, Instagram and Twitter, social media provides your business with an opportunity to reach customers across the world which can result in the potential of higher sales.
3. Facebook can improve your business’s customer support
The task of providing customer support can be expensive and time-consuming, especially for a smaller business. But, with Facebook, you are provided with an effective outlet to solve customer problems. Thanks to the ability to post on your Facebook page or send messages privately, customers can directly connect your business if and when they have a problem, question or feedback in general. More and more people search for companies’ social media channels to get a rapid response to a question, complaint or query, rather than the traditional formats of telephone, writing or emailing in.
If you’re interested in finding out how a smart social media marketing campaign can help your small business then get in contact with me today!