Having a user-friendly site will ensure a good user experience, which will then help rank your site higher in Google. Therefore, having a checklist to guarantee that you include all of the necessary aspects of a user-friendly site is of paramount importance. Let’s take a look at the checklist I have carefully put together to help you get started with creating your own.
If you want a user-friendly site, you need to ensure that it is also mobile-friendly. A site that interchanges between the two, will allow an easy, flawless experience for the user, helping your site to rank higher.
Therefore, make sure that your site can integrate between different devices, so users can choose how they want to view your website.
Having your contact information readily available for any potential customers will mean that you won’t miss out on any possible business. You need to ensure that all of your contact details are really easy to find because users don’t want to spend ages searching for them.
Dedicate a whole page to them and add it to your navigation bar, so they are just one click away. Including your location, email, telephone number, as well as an enquiry form will mean that customers can contact you whichever way they please.
Additionally, by adding your hours of business to your contact page, will allow people to know when they can contact you.
Social Media Icons
Having a strong social media presence is important for your business and brand awareness, so it is vital that you choose appropriate social platforms so that you can reach your target audience. Therefore, once you have created your social media profiles for your business, you need to add your social icons to your website, to help your followers grow and once again, to allow your customers to easily access a way of communication.
Communicating with your customers, whether they are new or old, is particularly beneficial through your social media profiles, as it allows you to appear more personal and relatable.
Additionally, by having social channels, you can keep your customers and followers in the loop about any offers, new products, as well as giving more of an insight into your business through photographs and more informal Facebook posts. This way you will be able to relate better to your consumers.
Getting the ideal balance between lengthy and short pieces of content is crucial. Too long and your users won’t read it all, too short and your business will not appear knowledgeable or reliable. Therefore, you want engaging, interesting content on your site that can be skim read.
When customers are looking for something online they want to find it quickly and don’t tend to read everything you have written in depth. Therefore, appealing sentences that capture the reader at the beginning, as well as containing keywords (long tail preferably), will help readers to skim through and see if it is the sight for them.
Additionally, content also needs to be written for the reader in mind, not Google, to ensure that the user experience is excellent and your site ranks higher.
What’s more, having content for all of the products and services that your business provides will mean that your customers can find answers without having to pick up the phone. By having all the information they require on your site will reduce the number of clicks off of the site, which in turn will rank your website higher.
Hopefully, this initial checklist will help you to produce a user-friendly site, which will increase your revenue and rankings in Google.