Halloween is upon us and – even when it’s last-minute – you want to make the most out of the spook-tacular season to draw shopper’s attention to your website. This article is full of treats for last-minute quick and easy marketing hacks to put a spell on your website this October.
1. Spark up your Homepage
This is a quick and easy design element that will instantly inject the spirit of Halloween into your website. Homepage banners, sliders, and header bars are all fantastic visuals to update to show the fun personality of your business and grab passing ghoul’s attention.
A website header slider is a slideshow of images used to showcase key messages and CTAs which can drive customers to certain product lines or discounts. If you do have any Halloween promotions or deals, here’s the place to showcase them – and you can always throw in a splash or orange and purple for good measure.
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2. Trick or Treat Pop Up Banners
Jump out with some trick or treat magic to give your customers a pleasant fright! Everyone loves the chance to win a prize and a pop up is a fantastic way to grab browsers’ attention and guide them towards making a sale.
Create a trick or treat pop up and offer your customers a chance to win a money off code to spend online now; a great example of where Halloween fun can encourage a quick sale for your business.
3. Halloween-Themed Offers
The trick or treat theme is a fantastically versatile trend for the season to draw your customers in and give them an extra Halloween treat! Why not add a buy one get one half price offer to any Halloween themed or autumnal products you stock?
This is perfect for the last-minute planners among us – create a code or promotion, add it to the back of your website and you’re good to go. However, you must make sure you promote the deal – a social media feature or email newsletter would be great for driving customers towards your Halloween deals and making the most out of the season.
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4. Update Your Socials
If you’re pushed for time but still want to get involved in the spooky season, then updating your socials is the way to go.
Creating some easy but exciting Halloween content templates for Instagram and Pinterest are a great way to show your brand personality and get users sharing your content. Head to Canva for some fang-tastic templates for some easy Halloween fun.
If you’re feeling extra spooky you can also update your social media page names to include Halloween puns or emojis – like our Absolute Digital Media Twitter page! This Is such a simple way to engage with current events and show your audience that your brand is exciting and relatable and not afraid to embrace the less corporate side of business.
5. Encourage User Generated Content
Halloween is an ideal change to engage with your audience and their Halloween merriment. From whacky costume ideas to pumpkin carving competitions, there are countless Halloween activities which people are keen to get involved in.
Do a social media call-out for Halloween inspired user-generated content such as photos, videos, stories, jokes or illustrations to get your followers engaging with your brand. User-generated content is a great way to build consumer trust, as social media users trust organic posts more than sponsored ads so you can increase your follower loyalty whilst sharing some Halloween treats – a win-win situation!
Some UGC Social Media Strategy Ideas:
- Run a Halloween costume photo contest on Instagram with witty hashtags
- Run a Facebook Live most creative pumpkin carving competition
- Run a scariest Halloween story competition using Twitter threads
- Run a best Halloween costume makeup
- Run a best at home Halloween party competition
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At Absolute Digital Media, I’ve challenged my team to a pumpkin carving competition to spread some Halloween magic! Check out our socials over the weekend to see whose pumpkin won the top prize and which A-Team members need to brush up on their carving skills.
For more information about Digital Marketing strategies, get in touch today with myself or one of our friendly marketing experts on 0800 088 6000 today.
Happy Halloween Everyone!