Despite the Pandemic continuing to restrict businesses across not only the UK, but the world, we have seen a significant rise in the number of people approaching us at Absolute Digital Media requesting a new site design or, in some cases, a complete re-build!

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Now is the perfect time to undertake said work, with more people heading online rather to physical stores. Plus, with the government’s latest announcement that face masks will become mandatory in shops such as supermarkets, the online shopping sphere is said to take a positive spin in the coming weeks. Here are some effective web designs tip you can consider!

 

Tables Of Contents

  1. Make Site Speed A Priority
  2. Consider Above The Fold
  3. Use People In Your Images
  4. Offer Visitors Visual Cues
  5. Hick’s Law
  6. Leverage Social Proof

 

Make Site Speed A Priority

Site speed is a vital part of your websites success, influencing its bounce rate, conversions and revenue it drives. If your website is slow, visitors will react by abandoning their search on your site, potentially moving to a competitor’s website instead of your own. With this in mind, your site should load within 2 seconds of a user clicking on it. Each second from then on may increase the possibility of a greater bounce rate.

If your website currently doesn’t load within a two-second time frame, there are a couple of quick-fixes you can implement in the meantime. Enabling compression is just one way you can support your web server to deliver smaller file sizes at a noticeably quicker rate for your visitors. Other ways to reduce server response time include by leveraging your browser caching, reducing the total number of HTTP requests and minifying CSS, Javascript and HTML.

Consider Above The Fold

People spend approximately 57% of their time above the fold, with this percentage rapidly declining as we move further down a page. With this in mind, it’s safe to say that your above the fold content and graphics are key to encouraging users to take the desired action on your website. Your content needs to be salesy to a certain extent, providing users with clear, bullet pointed information as to why they should invest or select your business. You can include a form here too to make it easier for prospects to submit their details of which you can then follow up their request accordingly.

 

Use People In Your Imagery

As humans, we like to be able to connect with other people. With this in mind, we encourage our clients to use images of people on their website and, more importantly, real life imagery directly from the office rather than stock photos. Whilst it’s not always possible to avoid stock imagery, the more realistic imagery there is on your website, the more likely a visitor is to buy into your product or service. In some cases, stock imagery can be edited to look more realistic such as by boasting your businesses logo or similar.

Provide Visual Cues

Providing your web visitors with visual cues is an excellent way to encourage them to take the desired action on your website, whether that’s making an enquiry or purchasing a specific product. Whilst written call-to-actions need to remain strong, you can implement subtle visual cues on your site to give users the final push. As humans are said to look in the same direction as the people they see in ads, consider directing the images focus to where you want to user to go next.

 Hick’s Law

When it comes to improving the design of your website, consider how Hick’s Law may have an impact in what you do and don’t include. Essentially, it states that “the more choices an individual has, the longer they will take to make a decision”. So, instead of providing visitors with numerous options which may become somewhat confusing, consider how making your site more simplistic in that respect may actually benefit its conversion rate. It’s not just about limiting the number of items on your navigation bar either, as limiting your form fills and focusing on just one effective call-to-action can all play a part in achieving the final goal.

Make The Most Of Social Proof

These days, social proof is everything. It can help prove the positive opinion others have about your site, product or service, supporting the outlook of your business. There are numerous ways to can leverage social proof on your website including by showing various counts of social shares or mentions, or strategically placing testimonials throughout the site in question.

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Ensuring that your website is up to date is now more important than ever with more and more people heading online to place their shopping orders rather than heading out to physical stores during this uncertain time. For more information, get in touch with me, Ben Austin, or call the team at Absolute Digital Media on 0800 088 6000, today.