- Choosing the right digital marketing agency for you and your business is a crucial step to achieving real business growth.
- If you’re looking to grow a successful business, you need to foster a strong online presence to drive leads, build brand awareness and increase sales.
- 61% of all web traffic starting from a search engine, understanding how to tackle this platform is crucial for business.
- Defining your digital marketing budget, or budget range, is the first step to securing your perfect digital marketing agency
- What do you want to gain from your digital marketing agency? Are you aiming to boost online sales, see a higher click-through rate to your website or perhaps increase brand awareness?
- Read my top tips for finding your perfect digital marketing agency below now!
More and more businesses are opting to employ digital marketing companies over in-house marketing, for an easy to maintain marketing solution. Investing in a full-service marketing agency will enable you and your business to access the best marketing solutions, tools and expertise; but how do you choose the right agency?
Choosing the right digital marketing agency for you and your business is a crucial step to achieving real business growth. Digital marketing agencies can cover a whole host of your marketing needs, including SEO, PPC, social media marketing, email marketing and more. So, how do you decide which agency suits your business’ needs?
Why You Need A Digital Marketing Company
If you’re looking to grow a successful business, you need to foster a strong online presence to drive leads, build brand awareness and increase sales. The world is your oyster with digital marketing, especially when you have a team of experts working to strategize, implement and improve on your marketing activities. A thorough digital marketing campaign could get your business seen by thousands of potential prospects, targeted to engage with your business.
The reality of digital marketing is that everyone is online, so if you’re not utilising your digital platforms you will be missing out on potential business. 2020 saw record levels of internet usage in the UK, with lockdown resulting in adults spending four hours a day online. As the country takes steps to go back to normality, one thing is for certain, the power of digital will be staying firmly put and businesses need to invest in their digital marketing strategies to stay visible in the online world.
With 61% of all web traffic starting from a search engine, understanding how to tackle this platform is crucial for business. However, getting to grips with the technicalities of digital marketing is highly time-consuming and requires expert skill if you want to achieve real results with digital.
For example, take the new Core Web Vitals update coming to Google in 2021 – this is an update which will change the landscape of digital marketing by updating Google’s core ranking factors. This update will impact your businesses’ online visibility and SERP position, and understanding how to adapt to this change can cause a headache for business owners. Introduce a digital marketing agency into the equation and the stress is canceled out, let the experts handle the digital technicalities and ensure your business is marketed in the best possible way to achieve your goals.
So, you’re ready to harness the power of digital and drive your business forward with a digital marketing agency – but how do you find the right one?
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Choosing A Digital Marketing Agency
With experience on both client and agency side, I’ve developed a step-by-step guide to choosing the best digital marketing agency for you and your needs. Before you start contacting agencies, take some time to map out your own goals, parameters and expectations with these easy prompts:
Know Your Budget
Defining your digital marketing budget, or budget range, is the first step to securing your perfect digital marketing agency. Developing your marketing budget will allow you to consider what you can afford to spend, what levels of ROI are acceptable and help you define what goals you want to achieve.
You might not have a firm grasp on exactly how much things will cost, so it’s important to keep an open mind. However, defining a rough guide of what ROI you expect to see for each price bracket is a great place to start and will allow you to approach a digital marketing company with a clear idea of return.
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Define Your Goals
What do you want to gain from your digital marketing agency? Are you aiming to boost online sales, see a higher click-through rate to your website or perhaps increase brand awareness? There are a range of KPIs attached to digital marketing, so defining what your individual business goals are will help you determine what KPIs you want to see tracked.
Not only will this help you decide which digital marketing services you want, but you will also be able to align your goals with what each agency can offer; be this service, approach or style of work. The clearer your goals are, the better your chosen agency will be able to deliver the solutions necessary to reach success.
How Do You Want To Approach The Work?
Bringing an outside marketing team into your business requires a new way of working, and as the business owner you need to decide what this new approach should be. Do you want to give the marketing agency complete control of your marketing efforts so you can focus on your business efforts? Do you want to have regular contact with your marketing agency? Do you want the agency to take all of your marketing needs on?
Map out what you want to see from your chosen agency so you can start to understand what digital marketing package your businesses requires. Not sure where to start? Follow these prompts:
- How do you want to communicate with the marketing agency?
- Which stages of development do you want to be a part of?
- How often do you want contact with your marketing team?
- Which services are a priority for you?
- Do you want to take a services approach or a goals approach?
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Check Their Portfolio
Now you’ve defined what you want to gain from a marketing agency you can start searching for the right agency for you. When researching your digital marketing agency, take some time to review their portfolios as this will showcase a range of results and skills offered by the agency. As well as getting a deeper understanding of the agency, you can also see if they’ve worked with businesses in same or similar industry to you. Working with an agency who understands your industry is a huge bonus, especially if there is specific industry terminology and legal knowledge required, like in the financial sector.
Get To Know The Team
If you’re looking to narrow your search, ask yourself this: Who would I enjoy working with? Company culture and attitude is incredibly important. You want to invest your time and money into a marketing team who will match your investment with a high-quality work ethic and channel their expertise into your business’ success. You also need to be able to have an open and strong dialogue with your marketing team for there to be real success for your marketing efforts.
Top Tip: Check out the company blog and social media pages to get a feel for the teams behind the business for a deeper understanding of the overall company culture.
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So, there we have it! My five key points to choosing a digital marketing agency and what you need to do to prepare for this step. If you’re looking to take your marketing to the next step, contact Absolute Digital Media now for expert digital marketing from a trusted team. Call today on 0800 088 6000.