Top 10 Tools for Social Media Marketing

30-Second Summary

  • Top 10 tools for successful social media marketing, ranging from social media management, content design, reaching new audiences and more!
  • Invest in tools which draw all your social media platforms together for easy social media management and analytical reports.
  • Social strategies are currently commanding 13-24% of business’ total marketing budget.
  • Check out my top 10 social media marketing tools listed below!

Social Media is the marketing tool of the twenty-first century. With a staggering 3.8 billion people on social media, over half of the world’s population are keeping connected online via social media.

Businesses across a variety of industries are utilising social media to connect with their customers, build brand awareness and drive sales – all through social media engagement. Thankfully, for businesses and digital marketers alike, there are some amazing social media tools to help drive success and help you achieve your social media goals.

As a full-service digital agency, Absolute Digital Media have used their fair share of digital tools to improve workflow and see top results, and social media is no exception, so here are our top 10 tools for social media marketing. For more information on utilising these tools and building a social media marketing strategy, call the team now on 0800 088 6000.

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1. Hootsuite

The world of social media can, more often than not, be chaotic. With multiple platforms to monitor and update, you can lose sense of your wider brand image and scheduling plan but Hootsuite can change that.

A social media management tool which brings all of your social platforms into one dashboard for total ease of access and monitoring, Hootsuite is a fantastic tool for managing your social media activity.

Through Hootsuite you can plan and schedule social media posts, creating a content calendar and monitor the real-life activity on your social channels all in one place. Respond to mentions and comments directly from the Hootsuite dashboard.

Hootsuite even has reporting covered as it syncs up with Facebook, Twitter, Instagram, Google+ and YouTube to give an in-depth breakdown of your social media analytics. This is crucial for social media growth and brand development as analytical insights shape your social media strategy and help get your business on top.

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2. Canva

Canva is an incredible – free! – design tool packed with templates and graphics for your brand to utilise. Create stunning imagery, campaign documents and social media templates with Canva’s easy to use design tools to upgrade your brand’s visuals.

Canva is incredibly user friendly and comes with a massive back catalogue of ready to use designs so you don’t need to spend hours at the drawing board! If you do want creative freedom, all templates are customisable and you can have an entirely blank canvas if you so choose.

Upgrade to Canva’s premium package and you can unlock a raft of editing tools, such as background removal. You can also create a brand style guide, saving your chosen colours and fonts in one space for your marketing team to access and utilise.

 

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3. Tweepi

If you’re looking to connect with relevant industry contacts and build your brand awareness then, Tweepi is the tool for you. Tweepi is a tool to increase your Twitter following and engagement and is used by multiple businesses.

Tweepi will revolutionise your engagement tactic, as instead of aimlessly looking for relevant profiles, Tweepi will find users interested in your topic so you can reach out to these potential prospects.

Tweepi is a useful engagement tool for boosting organic traffic because it doesn’t buy you fake profiles, instead, it highlights the profiles you should interact with and build relationships with to daw them to your brand’s social media pages.

 

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4. Animoto

Trends are indicating that social media users are expressing a higher rate of interest for engaging video content. This is great for brands who can showcase new products, brand deals or company BTS through short videos or animations.

Animoto makes video creation easy, delivering high-quality videos for social media marketing in a matter of moments. Animoto brings us storyboard templates and a drag-and-drop editing system for accessible and well-planned video content.

If you’re feeling extra creative, you don’t have to follow the video templates of course, and Animoto will guide you through creating a video from scratch to help you get the best end product.

 

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5. Brand24

Do you want to see what people are saying about your brand online? Of course you do! Brand24 gives you insight into what people online are saying about your brand anywhere on the world-wide web.

From social media to popular publishers, Brand24 identifies when and where your brand has been mentioned and collates the information into tangible results. These mentions are then segmented by positive, negative or neutral online mentions.

Brand24 is also great for identifying people and brands with social influence so can be utilised to review your industry competitor’s social media pages.

 

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6. Later

If you’re looking for a place to store your social media content and schedule your social media calendar in advance, then Later is your perfect social media management tool for you.

Later can look after all of your social pages in one space, allowing you to monitor and schedule content across Facebook, Instagram, Twitter and Pinterest. Later also allows users to access a in main account range of platforms and secondary account selection of platforms, so if you have a twinned business page, Later is the perfect tool for you.

As well as acting as a content folder and scheduler, later can also provide insights into your social media performance as it tracks a range of metrics including engagement, impressions and reach. This is great for tracking what social media strategies work best and as well as highlighting the best time of day to post for your business.

 

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7. Feedly

The best content discovery tool on the market, Feedly lets users collect content from a range of publications and online sources and create specific content feeds, combining your ideal reading material into a single feed.

How does this help with your social media strategy? Monitoring industry news and information in one, easy location will save you time when looking for relevant topics to engage with on social media. Engaging with relevant industry news online will help build your brand awareness and draw relevant users to your social platforms.

 

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8. Bitly

No one likes a long-winded link, they make your social media captions look messy and unrefined. Bitly can fix this! Bitly allows users to shorten URLs so they fit nicely across your social media channels.

Bitly’s shortened URLs work with any channel or platform and can even track results with individual link analytics. This will help you to optimise you marketing efforts based on link click trends and insights.

 

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9. Influential

Influencer marketing is hot right now. With consumers taking retail decision leads from influencers online, having an influencer strategy in your social media marketing could give you an increase in sales. However, choosing the right influencer is crucial.

Influential is a smart matchmaking platform which connects business with influencers across major social media channels so you can find your perfect fit. This tool uses AI to research your social media profile, the users who engage with your content and learns about who your target audience would be. From this, Influential can determine which influencer would be the best match for your brand and link them up to you. Digital marketing matchmaking at its finest!

 

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10. Mention

Mention is a great social listing tool to monitor mentions of your brand, products or even check up on your competition in real-time. This is great for busy brands who don’t have time to be constantly monitoring any mentions or activity, instead, Mention will direct you to all the activity around your brand and signpost where you need to comment and respond.

This clever tool will help you maintain a strong connection with your social media following, clients and potential new prospects who are talking about your brand. By interacting with users who mention your brand, you can nurture the B2C or B2B relationships behind your business and potentially channel a social media interaction into a sales lead.

 

So, there you have it, my top 10 tools for social media marketing, a marketing channel which is becoming increasingly more important as social strategies are currently commanding 13-24% of business’ total marketing budget.

If you’re looking to improve your brand awareness and reach your idea customers through social, call 0800 088 6000 today to speak to our social media experts.