- Over 68% of festive shoppers’ head to social media platforms to search for the perfect Christmas gifts, and 2020 will see an even higher emphasis on digital.
- Be mindful to have your customer service number or information readily available as shoppers often need a helping hand during the festive rush.
- Wrap your December content up with festive backdrops, colour schemes and themes to add an extra layer of festive fun to your social feed.
- The Christmas season is the perfect time to target consumer growth through a paid media campaign.
- Give your homepage some Christmas sparkle, updating your banners, sliders and header bars.
- Post a giveaway on your social media platforms and ask users to ‘like’, ‘follow’, ‘comment’ and ‘share’ to enter and you’ve landed yourself a whole host of potential new prospects.
- Be sure to put your Christmas deals and codes front and centre of your social media content. Find out how below!
Christmas is well and truly here! The smell of mulled wine is in the air and across the country, people are hoping to be on Santa’s good list in time for the big day. Christmas is a wonderful time for businesses of all sizes, and an opportunity to expand your consumer audience.
Acing your Christmas digital marketing strategy should always be at the forefront of business’ minds when December comes around. However, the emphasis on digital is even more important in 2020. With tired lockdown systems, economic pressures, and the hope for a perfect Christmas to bring some much-needed joy – consumers are looking for easy, digital ways to shop safely this Christmas and deliver some festive happiness.
So, with the consumer market heading to digital for their Christmas hit, this provides businesses with an incredible opportunity to harness this eager market through their Christmas digital marketing campaigns. If you’re ready to make the most of this market, follow my top digital marketing tips for Christmas success this year.
Social Media Magic
Updating your socials with all things Christmas for an easy and effective way to spread the Christmas cheer and build some brand awareness. With over 68% of festive shoppers heading to social media platforms to search for the perfect Christmas gifts, ensuring your social channels are updated is key to commercial success this Christmas.
Make sure your general social house-keeping is all in order, with the correct business information and opening times displayed on your ‘about’ section. Be mindful to have your customer service number or information readily available as shoppers often need a helping hand during the festive rush. Now that this is in order, you can focus on creating some exciting Christmas content.
December is a fantastic time to showcase your best-selling products or most recommended services as shoppers are looking for the perfect gifts for their loved ones. Wrap your December content up with festive backdrops, colour schemes and themes to add an extra layer of festive fun to your social feed. To keep your content organised, invest in an auto-post tool such as Later or Hootsuite to automatically post your social media content at your scheduled time – a needed helping hand during the stress of Christmas!
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Festive PPC Campaign
It’s not too late to get your festive PPC campaign up and running. The Christmas season is the perfect time to target consumer growth through a paid media campaign which could significantly boost your conversion rates.
PPC is a form of targeted advertising, allowing businesses to target their perfect audience through specific terms. Consider targeting audiences who have visited your site before, or re-target people who have already shopped with you to boost your PPC conversion rate. Shoppers will enjoy being reminded of a brand they trust and had a good consumer experience with, your PPC campaign might be the reminder they need to head to your website for their Christmas shopping.
Showcase your best products and unique brand values in a Christmas wrapped PPC campaign to draw the holiday shoppers to your brand. Make sure to include a targeted landing page to make the most of those clicks – Christmas themed of course! Why not promote Christmas gift bundles or wish lists on your festive landing page?
Your homepage is the first thing consumers see if they search out your brand, so give them a warm Christmas welcome to get them in the mood. Homepage banners, sliders and header bars are all fantastic visuals to update to show the fun personality of your business, plus this is a relatively easy design update to make!
A website header slider is a slideshow of images used to showcase key messages and CTAs which can drive customers to certain product lines or discounts. If you do have any Christmas promotions or deals, here’s the place to showcase them to grab shoppers’ attention and lead them to the perfect Christmas gifts.
Give your homepage some Christmas sparkle with snowflakes, gift boxes, or holy and ivy – whatever Christmas icon suits you and your business, add these simple design elements to your Christmas digital marketing campaign for an added layer of festive success.
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Christmas Themed Giveaway
Consumers love a giveaway – and they’re even more successful when you put a Christmas spin on it. Giveaways are a fantastic tool for increasing brand awareness and captivating new audiences. Post a giveaway on your social media platforms and ask users to ‘like’, ‘follow’, ‘comment’ and ‘share’ to enter and you’ve landed yourself a whole host of potential new prospects.
Thankfully, Christmas comes with lots of countdowns to get people excited, and businesses can use these too. Why not try a 12 Days of Christmas inspired giveaway or do a secret Santa themed giveaway? As a season centred around gifting, there are plenty of opportunities to captivate your audience’s attention with Christmas freebies.
Showcase Christmas Offers & Bundles
Be sure to put your Christmas deals and codes front and centre of your social media content plan, creating exciting ‘Offer On Now’ posts to make the most of your Christmas sales. Especially following COVID-19, as 65% of UK consumers have increased their online shopping during 2020.
Shoppers also love to see gift guides to help lead them to their perfect gifts. Build a gift guide section on your website for easy shopping navigation and to guide shoppers to themed items. You could have guides for ‘Food Lovers’ or ‘Adventure Seekers’, or perhaps ‘Your Organised Friend’ – the opportunities are endless! You could also sort your guide via price range, showcasing gifts under £50 or up to £100. Splitting by price category is a great way to help consumers find a gift within their budget and they are more likely to stay on your website if easy navigation paths are in place.
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Dive into my top five digital marketing tips for Christmas to make the most of the festive season and drive new prospects to your business. For more information about digital marketing strategies, get in touch with myself, or one of our friendly marketing experts on 0800 088 6000 today.
Merry Christmas All!