- Podcasts provide an easy listening solution for people looking to stay ahead with digital marketing news and trends.
- In the UK, 2020 saw an estimated 15.6 million listeners tune into a podcast.
- My top 5 podcast recommendations: The Digital Marketing Podcast, Marketing O’Clock, Marketing School, DigitalMarketer, and The Recipe for SEO Success
- Find out why and get links to the shows below!
To thrive in the digital marketing world, you need to be constantly learning and on the pulse of the latest digital marketing trends. As a notoriously fast-paced industry, this is often easier said than done, and sometimes it can feel like the latest digital marketing industry news is running away from you. If you’re looking to embrace a new style of learning and absorbing the latest news and trends, the perhaps digital marketing podcasts are the tools for you.
How Big Is The Podcast Market?
Podcasts provide an easy listening solution for people looking to stay ahead with digital marketing news and trends, and podcasts themselves are a big hitter for new digital marketing avenues. In the UK and the US, podcast listeners have increased year-on-year, with listeners opting to consume news, information and entertainment through light-hearted conversations or hard-hitting debates. That’s the amazing thing about podcasting, there’s something for everyone and to suit every style!
In the UK, 2020 saw an estimated 15.6 million listeners tune into a podcast, demonstrating the growth of this new digital avenue and a potential space for future podcast marketing for brands hoping to target this digital audience.
As well as being a new avenue for potential clients, podcasts are the perfect tool for budding marketers looking to stay ahead of the digital curve. So, without further ado, here are my top five marketing podcasts.
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The Digital Marketing Podcast
Topics: Digital marketing, SEO, social media, content marketing
Host(s): Daniel Rowles and Ciaran Rogers
Website: The Digital Marketing Podcast
A weekly, advert free, entertaining and informative discussion around the latest digital marketing news, trends, tools and strategies to inspire your next marketing plan. With almost a decade’s worth of episodes available to you, The Digital Marketing Podcast is crammed full of useful and exciting marketing information to help your campaigns flourish. Episodes range from 40 minuet discussions and interviews to snappy, under 10-minute long nuggets of marketing news – giving you the best of both worlds!
Topics: Digital marketing, SEO, PPC, social media, email marketing
Host(s): Jessica Budde and Greg Finn
Website: Marketing O’Clock
A highly entertaining, weekly marketing news podcast, Marketing O’Clock is a fantastic way to keep up with the latest digital marketing news and have a laugh along the way. As well as reviewing the latest industry news, tools and updates, Jessica and Greg also interview a range of guests about their marketing journeys or businesses and these go live on the first Tuesday of each month.
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Topics: Digital marketing, business tips, content marketing, social media
Host(s): Neil Patel and Eric Siu
Website: Marketing School
Amazing 10-minute bursts of golden marketing information, digital marketing leaders Neil Patel and Eric Siu condense some of their best tips into an easy to consumer, inspiring bitesize pieces of content. Called Marketing School for a reason, each podcast feels like a mini-lesson and always delivers leading tips and tricks for marketers and business owners looking to deliver a top-quality digital marketing strategy. This podcast is equally as effective for total digital marketing beginners as it is for marketing experts, so give it a try!
Topics: Digital marketing, content marketing, SEO
Host(s): Garrett Holmes and Jenna Snavely
A space for digital growth, leading industry news and discussion around what really goes on behind the scenes at leading digital marketing agencies, DigitalMarketer is an honest, amusing and informative insight into the world of online marketing. Hosts Garrett and Jenna work for DigitalMarketer and discuss the ins and outs of their daily marketing life. This podcast originally started as part of a private group of DigitalMarketer trainees and colleagues and the podcast hasn’t lost that close-knit feel with its listeners.
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The Recipe for SEO Success
Topics: SEO, social media, content marketing
Host(s): Kate Toon
Website: The Recipe for SEO Success
Kate’s friendly, straightforward advice is founded on her belief of delivering a podcast with ‘zero waffle and no jargon’ for easy to understand information for people who might not be experts (yet!). The podcast is aimed at small-medium sized businesses, eCommerce owners, bloggers, marketing managers and freelancers, and is a view into the world of SEO from a beginner’s perspective. Alongside her easy to implement SEO tips and tricks, Kate also invites SEO experts to join her for interviews and to share their top tips; guest highlights include John Mueller and Bill Slawski! The Recipe for SEO Success is a great starting point for those looking to get to grips with SEO or revamp their digital marketing strategies.
So, there we have my top 5 digital marketing podcast recommendations, which one will you be tuning into?
For more information, or to discuss your digital marketing strategy, call Absolute Digital Media today on 0800 088 6000.